Claudia Liliana Child
Industrial Designer from the Pontificia Universidad Javeriana, Diploma in Merchandising Management from the Universidad del Rosario, Diploma in Sales Management for Retail, at The Friedman Group Sales and Management. Certified in Training of Trainers in the Chamber of Commerce of Bogotá, Certifications in Neuromarketing, Digital Transformation and Logistics of Colombia Productiva.
20 years of experience in conceptualization and design of commercial spaces, window dressing and/or window dressing, trade marketing, category management, marketing and management of points of sale; applying marketing techniques, visual and management merchandising, experiential marketing, story telling and design thinking methodologies to solve the proposed projects and Makigami to find findings in different situations and propose action plans with solutions.
Passionate researcher being a pioneer in the field of Marketing and Commercial Management Visual Merchandising and Management in Colombia and business consultant attached to the Chamber of Commerce of Bogotá and business consultant attached to the Center for Science and Technology of Antioquia.
General Director and CEO of Merchandising of Colombia, consulting and training agency.